Stockholm School of Economics for funding of this research. We are also grateful to participants

The authors gratefully acknowledge the research assistance of Jacqueline Chow, who was an MSc student at the National University of Singapore during the conduct of this study. 1 Regulatory Focus Theory, Trust and Privacy Concern Relationship marketing typically requires organizations to continually

, regulatory focus theory is used to integrate both approaches and examine their distinct response behaviors concurrently. The findings are robust across two studies with different methods and con-texts. as suggested in the proposed model, trust and privacy concern are the two central mediating variables

applications of the theory, and extract a unitary principle specifying how the focus semantic value interacts with semantic and pragmatic processes. A strong version of the theory has the effect of making lexical or construction-specific stipulation of a focus-related effect in association with focus

This study seeks to address the mixed findings of prior studies regarding the effect of online brand community on customer value. Based on the regulatory focus theory, we hypothesize that participation in a brand community tend to increase both visit and purchase frequencies of customers

We review the holographic correspondence between field theories and string/M theory, focusing on the relation between compactifications of string/M theory on Anti-de Sitter spaces and conformal field theories. We review the background for this correspondence and discuss its motivations

This article presents a theory in which automatization is construed as the acquisition of a domain-specific knowledge base, formed of separate representations, instances, of each exposure to the task. Processing is considered automatic if it relies on retrieval of stored instances, which will occur

twenty years have brought many changes but the song remains the same. The title of the book indicates that as we develop the theory, we will focus our attention on examples. Hoping that the book would be a useful reference for people who apply probability in their work, we have tried to emphasize

People approach pleasure and avoid pain. To discover the true nature of approach-avoidance motivation, psychologists need to move beyond this hedonic principle to the principles that underlie the different ways that it operates. One such principle is regulatory focus, which distinguishes self

Emerging adulthood is proposed as a new conception of development for the period from the late teens through the twenties, with a focus on ages 18-25. A theoretical back-ground is presented, Then evidence is provided to support the idea that emerging adulthood is a distinct period de