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Results 1 - 10
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1,302
The Persuasive Effects of Source Credibility
- in Buy and Lease Situations,” Journal of Marketing Research
, 1982
"... The persuasive impact of source credibility is examined in two situations. A highly credible source was more effective than a moderately credible source when the communication recommended buying a product, an advocacy which message recip-ients viewed unfavorably. The moderately credible source was m ..."
Abstract
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Cited by 3 (1 self)
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The persuasive impact of source credibility is examined in two situations. A highly credible source was more effective than a moderately credible source when the communication recommended buying a product, an advocacy which message recip-ients viewed unfavorably. The moderately credible source
Identifying the Persuasive Effects of Presidential Advertising
- American Journal of Political Science
, 2007
"... Do presidential campaign advertisements mobilize, inform, or persuade citizens? To answer this question we exploit a natural experiment, the accidental treatment of some individuals living in nonbattleground states during the 2000 presidential election to either high levels or one-sided barrages of ..."
Abstract
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Cited by 32 (2 self)
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by them. We also consider the causal mechanisms that facilitate persuasion and investigate whether some individuals are more susceptible to persuasion than others. What effect do campaign advertisements haveon those viewing them? Aside from evidenceshowing that these messages improve voter knowledge
The persuasive effect of source credibility: tests of cognitive response
- Journal of Consumer Research
, 1978
"... Two experiments are reported identifying the circumstances In which high credibility either facilitates, inhibits, or has no effect on the communica-tor's persuasiveness in relation to a less credible source. These data pro-vide support for the cognitive response view of information processing ..."
Abstract
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Cited by 36 (0 self)
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Two experiments are reported identifying the circumstances In which high credibility either facilitates, inhibits, or has no effect on the communica-tor's persuasiveness in relation to a less credible source. These data pro-vide support for the cognitive response view of information processing
Persuasive Effects of Fictional Narratives Persuasive Effects of Fictional Narratives Increase Over Time
"... Fact-related information contained in fictional narratives may induce substantial changes in readers ’ real-world beliefs. Current models of persuasion through fiction assume that these effects occur because readers are psychologically transported into the fictional world of the narrative. Contrary ..."
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Fact-related information contained in fictional narratives may induce substantial changes in readers ’ real-world beliefs. Current models of persuasion through fiction assume that these effects occur because readers are psychologically transported into the fictional world of the narrative. Contrary
P.: Persuasive effects of embodied conversational agent teams
- Proceedings of the 12th International Conference on Human-Computer Interaction
, 2007
"... Abstract. In a persuasive communication, not only the content of the message but also its source, and the type of communication can influence its persuasiveness on the audience. This paper compares the effects on the audience of direct versus indirect communication, one-sided versus two-sided messag ..."
Abstract
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Cited by 6 (2 self)
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Abstract. In a persuasive communication, not only the content of the message but also its source, and the type of communication can influence its persuasiveness on the audience. This paper compares the effects on the audience of direct versus indirect communication, one-sided versus two
Persuasive Effects of Presence in Immersive Virtual Environments
, 2003
"... In general, current research suggests that virtual environments, compared to classical advertising media, provide users with a higher level of presence, more perceptual and psychological immersion. This paper reviews empirical findings from an ongoing research program studying information proces ..."
Abstract
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Cited by 1 (0 self)
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processing consequences of presence in virtual environments. Based on theoretical models and preliminary findings from recent empirical studies summarized in this chapter, a two-step theoretical model of persuasion-related effects is proposed: more presence will, probably, lead to more arousal and affect
13 Persuasive Effects of Presence in Immersive Virtual Environments
"... Abstract. In general, current research suggests that virtual environments, compared to classical advertising media, provide users with a higher level of presence, more perceptual and psychological immersion. This paper reviews empirical findings from an ongoing research program studying information ..."
Abstract
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processing consequences of presence in virtual environments. Based on theoretical models and preliminary findings from recent empirical studies summarized in this chapter, a two-step theoretical model of persuasion-related effects is proposed: more presence will, probably, lead to more arousal and affect
Persuasive Effect of Price on the Purchase of Plastic Building Products in Bayelsa State
"... The study was conducted to investigate the persuasive effect of price on the purchase of plastic building products in Bayelsa state, Nigeria. Two research questions were developed and answered by the study while two null hypotheses were formulated and tested at P≤0.05 level of significance. The stud ..."
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The study was conducted to investigate the persuasive effect of price on the purchase of plastic building products in Bayelsa state, Nigeria. Two research questions were developed and answered by the study while two null hypotheses were formulated and tested at P≤0.05 level of significance
Investigating the Role of Personality Traits and Influence Strategies on the Persuasive Effect of Personalized Recommendations
"... ABSTRACT Recommender systems provide suggestions for products, services, or information that match users' interests and/or needs. However, not all recommendations persuade users to select or use the recommended item. The Elaboration Likelihood Model (ELM) suggests that individuals with low mot ..."
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motivation or ability to process the information provided with a recommended item could eventually get persuaded to select/use the item if appropriate peripheral cues enrich the recommendation. The purpose of this research is to investigate the persuasive effect of certain influence strategies and the role
Results 1 - 10
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1,302
