to influence not only the direction of message processing but also the effectiveness of various ad executions. Questions where the answer is implicit within the ques-tion are termed rhetorical. Their use in persuasion set-tings dates back to at least the 1800s, when they were re-garded as a tactic

McGorry et al have persuasively and passionately advanced the case for early intervention in psychosis. The urgency to intervene early in life is underpinned by the fact that psychosis, like most other mental disorders, tends to have an on-set in adolescence and early adulthood, which happen

This report focuses on the evidence about the health.consequences of smoking for women, and is intended to serve.the public health and medical communities as 'a unified source of existing scientific research. The major issues about tobacco use and women's health are examined, including trends in consumption, biomedical evidence, and determinants of smoking ititiation, maintenance, and cessation. The biomedical aspects ofsmoking are presented in terms of mortality, morbiplity, cardiovasculaidiseases, cancer, pregnancy and infant,health,, Teptic ulcer disease, drug reactions and, interactions, food constituents, and responses to,diagnostic tests. The psychosocial and behavioraj. aspects, of smoking in women are discussed, along with the docffiented increases in- the risk of contracting lung cancer, heart,disease, or lung disease. The harmful effects of pregnant mothers smoking behaviors, are also docudented. Adhitionally, recent data are enumerated to indicate a trend of,decreasing tobacco usage among women in response to the warnings of the gavernMent, voluntary agencie, and physicrins. (Author /NRB)' DOCUMENT RESUME cc 015 465