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THE IMPACT OF FLOW ON ONLINE CONSUMER BEHAVIOR

by Sang M. Lee, Liqiang Chen
"... Previous research has acknowledged flow as a useful construct for explaining online consumer behavior. However, there is dearth of knowledge about what dimensions of flow and how they actually influence online consumer behavior as flow is difficult to conceptualize and measure. This research examine ..."
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Previous research has acknowledged flow as a useful construct for explaining online consumer behavior. However, there is dearth of knowledge about what dimensions of flow and how they actually influence online consumer behavior as flow is difficult to conceptualize and measure. This research

Online Consumer Behaviors: Impulse purchase and e-commerce

by Li-an Liu
"... Impulse purchase has been an important topic of consumer behaviors, and it happens in the cyberspace as well. Recent research indicates 40 % of online purchases are unplanned. Through literature review, this report first defines the term ”impulse purchase”, and then tries to find out the positive an ..."
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Impulse purchase has been an important topic of consumer behaviors, and it happens in the cyberspace as well. Recent research indicates 40 % of online purchases are unplanned. Through literature review, this report first defines the term ”impulse purchase”, and then tries to find out the positive

E-COMMERCE SITE DESIGN, ONLINE CONSUMER BEHAVIOR AND BUSINESS VALUE

by Jungpil Hahn
"... This research consists of three studies that offer an in depth analysis of the impact of e-commerce web site design. The first study examines online consumer behavior – does online consumer behavior follow the process model of purchasing?, can we observe the various motivations for online shopping ( ..."
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This research consists of three studies that offer an in depth analysis of the impact of e-commerce web site design. The first study examines online consumer behavior – does online consumer behavior follow the process model of purchasing?, can we observe the various motivations for online shopping

Online Consumer Behavior: The Tablet Shopper – A New Kind of Customer?

by Christopher Grohmann
"... A Project carried out in the area of Consumer Behavior under the supervision of: Professor Luis Fructuoso Martinez ..."
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A Project carried out in the area of Consumer Behavior under the supervision of: Professor Luis Fructuoso Martinez

Online Consumer Behavior and Search Costs on Deal Seeking Forums

by Wayne Feng, Ace Yano
"... Acknowledgements: The utmost thanks to Professor Yano for her guidance, expertise, and helpful conversation which led to the conception of this thesis. 2 This paper seeks to establish the dynamics which exist in deal seeking forums. A model of consumer behavior regarding deals on the forum Slickdeal ..."
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Acknowledgements: The utmost thanks to Professor Yano for her guidance, expertise, and helpful conversation which led to the conception of this thesis. 2 This paper seeks to establish the dynamics which exist in deal seeking forums. A model of consumer behavior regarding deals on the forum

INTERACTIVITY OF SOCIAL MEDIA AND ONLINE CONSUMER BEHAVIOR: THE MODERATING EFFECTS OF OPINION LEADERSHIP

by Yi-ting Wang, Ling-ling Wu, Hui-ching Chen, Ming-yih Yeh
"... The internet provides information media and social media for online consumers to seek information on the websites and opinions from other consumers. This study examined how the three dimensions of interactivity (control, communication direction, and synchronicity) affected users ’ online information ..."
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The internet provides information media and social media for online consumers to seek information on the websites and opinions from other consumers. This study examined how the three dimensions of interactivity (control, communication direction, and synchronicity) affected users ’ online

WEB SITES INTERACTIVITY AND DESIGN CHARACTERISTICS IN THE ONLINE CONSUMER BEHAVIOR -Survey Article

by Adriana-Emilia Robu
"... Abstract ..."
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Toward an integrated framework for online consumer behavior and decision making process: A review

by William K. Darley, Charles Blankson, Denise J. Luethge - Psychology and Marketing , 2010
"... This paper presents a comprehensive review of recent empirical studies dealing with online consumer behavior and decision-making processes. To that end, the paper adapts and extends Engel, Kollat, and Blackwell’s (1978) and Engel, Blackwell, and Miniard’s (1986) decision-making model as backdrop in ..."
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This paper presents a comprehensive review of recent empirical studies dealing with online consumer behavior and decision-making processes. To that end, the paper adapts and extends Engel, Kollat, and Blackwell’s (1978) and Engel, Blackwell, and Miniard’s (1986) decision-making model as backdrop

Volunteering Personal Information on the Internet: Effects of Reputation, Privacy Initiatives, and Reward on Online Consumer Behavior

by Teo H. H, W. Wan, L. Li
"... Internet has made it easier for firms to collect consumer information. However, consumers are reluctant to provide personal information or tend to provide false information online because of their concern of the privacy violation risks. Researchers have proposed several instruments to assuage consum ..."
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information practices, and reward on the online consumer behavior of volunteering two types of personal information- demographic and personal identifiable information- on the Internet. Theoretical and practical Implications of findings were drawn. 1.

Possessions and the Extended Self

by Russell W. Belk - Journal of Consumer Research , 1988
"... Our possessions are a major contributor to and reflection of our identities. A variety of evidence is presented supporting this simple and compelling premise. Related streans of research are identified and drawn upon in devetopJng this concept and implications are derived for consumer behavior. Beca ..."
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Our possessions are a major contributor to and reflection of our identities. A variety of evidence is presented supporting this simple and compelling premise. Related streans of research are identified and drawn upon in devetopJng this concept and implications are derived for consumer behavior
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