This paper addresses questions of whether positively- and negatively-worded items measure the same construct and whether the rating scale categories "strongly agree " to "strongly disagree " are used in the same way for both types of items. Item response theory (IRT

The purpose of this exploratory study was to seek evidence of whether word of mouth (WOM) has a significant effect on the attitudes and probability of purchase of potentia l consumers. The study, which partially replicates that of Herr, Kardes and Kim (1991), tested the following two research

of associative classifiers we pro-pose the use of classification rules including negated words, i.e. words that the considered document should not contain. Rules are in the form “If a document includes words A and B, but not word Z, then it belongs to class C1”. Mining classification rules with negated words

social network. In our model, agents who do not adopt the product spread negative word of mouth to their neighbors, and so their neighborhood becomes less susceptible to the product. The result is a dramatic increase in the percolation threshold. When the effect of negative word of mouth is strong enough

between the three forms of protest, yet the rational picture of the customers should be moderated. Leaders should improve their treatment of the customers making complaints. The more they can treat customer complaints in an orderly and nice way the less informal negative word of mouth activity

or service of interest. This article focuses the ways to eliminate negative word of mouth advertising and concludes that the customer had a problem with your company product you would probably act to resolve it, and satisfy the customer. And that would be the best thing to do, because customers who have

. A phrase has a positive semantic orientation when it has good associations (e.g., "subtle nuances") and a negative semantic orientation when it has bad associations (e.g., "very cavalier"). In this paper, the semantic orientation of a phrase is calculated as the mutual

This paper investigates whether individuals feel worse off when others around them earn more. In other words, do people care about relative position, and does “lagging behind the Joneses ” diminish well-being? To answer this question, I match individual-level data containing various indicators

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