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16
Walking in Memphis: Testing One DMO’s Marketing Strategy to Millennials
"... This research examines the two promotional strategies most commonly used by destination marketers: traditional advertising and Web sites. While research concerning both advertising and the Internet is abundant, studies comparing tourism marketing strategies, especially those that target the Millenni ..."
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the Millennial generation, are limited. In this study a print advertisement and the official Web site for the Memphis Convention and Visitors Bureau are experimentally tested with a sample of members of the Millennial generation. Four dependent variables are examined: (1) attitude toward the destination, (2
1Walking in Memphis Testing One DMO’s Marketing Strategy to Millennials
"... This research examines the two promotional strategies most commonly used by destination marketers: traditional advertis-ing and Web sites. While research concerning both advertising and the Internet is abundant, studies comparing tourism marketing strategies, especially those that target the Millenn ..."
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the Millennial generation, are limited. In this study a print advertisement and the official Web site for the Memphis Convention and Visitors Bureau are experimentally tested with a sample of mem-bers of the Millennial generation. Four dependent variables are examined: (1) attitude toward the destination, (2
Supporters Nagoya Convention & Visitors Bureau iii We wish to thank our organizers! Organizers
"... www.anlp.jp www.google.com ..."
News and Notes Calendar
, 2012
"... Final Program, Abstracts, and much more can be viewed on SAAweb (www.saa.org) in the Annual Meeting Section Beale Street: One of America’s most famous musical streets. Located in the heart of downtown Memphis with three blocks of more than 30 night-clubs, restaurants, and retail shops. Music include ..."
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includes traditional blues, R&B, jazz and rock ‘n ’ roll. Catch a concert at Handy Park or attend one of the annual festivals or parades. Photo credit: Memphis Convention & Visitors Bureau.
The Impact of Contextual Cues on Response Rate, Conversion Rate, and Destination Preference in Travel Surveys
"... We would like to thank an anonymous Convention and Visitors Bureau for providing the research opportunity for this study. 2 ..."
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We would like to thank an anonymous Convention and Visitors Bureau for providing the research opportunity for this study. 2
An Exploratory Study of the Destination Management Company (DMC): Building a Profile
"... 1 An Exploratory Study of the Destination Management Company (DMC): Building a Profile Introduction and Purpose While tourism destinations rely heavily on official tourism organizations, such as the Convention and Visitors Bureau (CVB), many public and private organizations contribute to the process ..."
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1 An Exploratory Study of the Destination Management Company (DMC): Building a Profile Introduction and Purpose While tourism destinations rely heavily on official tourism organizations, such as the Convention and Visitors Bureau (CVB), many public and private organizations contribute
Recommended Citation Ying, Tianyu, "SOCIAL NETWORKS IN THE TOURISM INDUSTRY: AN INVESTIGATION OF CHARLESTON, SOUTH
, 2010
"... ii Over the last decade, increasing attention has been given to the networking in the tourism industry (Lynch, 2000; Pavlovich, 2003). The existing literature mainly focuses on the interrelationships among tourism stakeholders at sector level and the structure of the interorganizational networks in ..."
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with the Charleston Area Convention and Visitor Bureau (CACVB) staff were first conducted for the development of the survey instrument. An online self-administrated survey was then
Goals approved by Resolution No. 2-10-2012. V. ELECTIONS (Boards and Commissions)
, 2012
"... a. Elect one (1) to the Anderson County Board of Equalization b. Elect one (1) to the Anderson County Community Action Commissions c. Elect one (1) to the Anderson County Economic Development Association d. Elect four (4) to the Beer Permit Board e. Elect three (3) to the Board of Building and Housi ..."
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and Housing Code of Appeals f. Elect two (2) to the Board of Zoning Appeals g. Elect six (6) to the Oak Ridge Convention and Visitors Bureau i. At-large positions ii. Hotel Representatives h. Elect three (3) to the Elder Citizens Advisory Board i. Elect three (3) to the Environmental Quality Advisory Board j
Myths Compete for Identity Value through the Ideological Shaping of Popular Memories and
"... This study explicates the coconstitutive relationships between commercial myth-making and popular memory that arise through myth market competitions for iden-tity value. We develop a genealogical analysis of the representational strategies and ideological rationales that two prominent New South myth ..."
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-boosterist message of a recent book about the area, the Washington County Convention and Visitors Bureau has simply appropriated its title in order to make “The Most Southern Place on Earth ” its official slogan. None of this should be surprising.... Any effort to com-modify cultural identity is going to entail some
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