ABSTRACT As we enter the 21st century, faculty are faced with a variety of challenges that will redefine their roles in the educational process. Whether these challenges come from new technologies, government, students or business, faculty must be prepared to change the way they approach

on the selections of health plans and retirement programs by faculty members reveal that the status quo bias is substantial in important real decisions. Economics, psychology, and decision theory provide possible explanations for this bias. Ap-plications are discussed ranging from marketing techniques

Much evidence suggests that academicians consider research to be more important than teaching or service. The authors investigate (I) how marketing faculty members allocate their effort among teaching, research, service, and consulting, (2) differences in effort allocation patterns among marketing

The situation analysis, as a separate component of the strategic planning, involves collecting and analysing relevant types of information on the components of the marketing environment and their evolution on the one hand and also on the organization’s resources and capabilities on the other

Quality of Life (QOL) can be defined as the degree in which the objective needs of an individual are satisfied in relation with the subjective perspective of his well-being. Thus, there are two different approaches in QOL evaluation: the objective approach (which analyzes the quality of life through economic indicators) and the subjective approach (which evaluates quality through the individual’s opinion and actions). There isn’t a widely accepted view referring to the use of one of those two QOL approaches, each having a series of strengths and weaknesses. This paper presents a comparative analysis of the advantages and disadvantages brought by these two approaches in QOL studies. The objective analysis has a series of strengths (among which we mention the fact that allows valide comparisons and the fact that doesn’t depend on individuals perception), but has also a series of weaknesses, starting with the dependence on statistical data, which in many cases has incomplete registrations,and ending with the fact that doesn’t reflect the real value of the well-being perceived by population. The motives for which the QOL subjective approach is promoted, therefore its strenghts, refer to the fact that it reflects important experiences for each individual and the fact that it reveals how macroeconomic policies satify the individual’s needs. Certainly, this type of QOL analysis has also some weaknesses, like the lack of validity and accuracy in the data collected through surveys. Considering all the above, there is a conclusion with a wide aplication in the present context of the economy: we can’t make a clear delineation between the two QOL approaches, moreover we can state the fact that the is a strong correlation between those two. Thus, the most precise systems of quality of life evaluation are those which use both objective, and subjective indicators, reaching a high level of aggregation at the national and international level.

Located at the mouth of the Pearl River Delta, Macau has long served as a stepping-stone for business in China. In addition to being a Portuguese territory (until 1999), Macau has strong connections with the European Union. To foster better business relations with European firms, quality management efforts are proving a necessity for Macau firms. A case study is presented on two Macau firms ’ (a bank and a garment-manufacturer) efforts toward quality management including ISO9000 certification. Implications for operations based in coastal China are discussed.

of cotirttiiig the tiirriiber of academic piiblicatioiis by faculty iiienibers. This evaluative tecliiriqire, origirially presented in the finance literattire, provides an ititerestitig contrast to existirig stitdies. Prestige rankings of marketing faculties of different colleges and universities have been

The prirpose of this study was to determine marketing faculty attitudes toward adult students and investigate the type aiid level of teaching adjustments tlzat may follow as a result of adult student presence. The results indicate that marketing faculty feel that adult students are desirable

management_marketing_faculty_pubs

Under increasing criticism from the business community and additional pressures