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BBR -Brazilian Business Review E-ISSN: 1807-734X The Influence of Negative Surprise on Hedonic Adaptation
"... ABSTRACT After some time using a product or service, the consumer tends to feel less pleasure with consumption. This reduction of pleasure is known as hedonic adaptation. One of the emotions that interfere in this process is surprise. Based on two experiments, we suggest that negative surprise -dif ..."
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-differently to positive -influences with the level of pleasure foreseen and experienced by the consumer. Study 1 analyzes the influence of negative (vs. positive) surprise on the consumer's post-purchase hedonic adaptation expectation. Results showed that negative surprise influences the intensity
Endocannabinoid hedonic hotspot for sensory pleasure: anandamide in nucleus accumbens shell enhances 'liking' of a sweet reward
- Neuropsychopharmacology
"... Cannabinoid drugs such as D9-THC are euphoric and rewarding, and also stimulate food intake in humans and animals. Little is known about how naturally occurring endogenous brain cannabinoids mediate pleasure from food or other natural sensory rewards. The taste reactivity paradigm measures effects o ..."
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Cited by 8 (1 self)
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as the anatomical hotspot responsible for hedonic amplification. Anandamide produced especially intense hedonic enhancement in a roughly 1.6 mm3 ‘hedonic hotspot ’ in dorsal medial shell, where anandamide also stimulated eating behavior. These results demonstrate that endocannabinoid signals within medial accumbens
Does Ghee Sold by Any Brand Smell as Sweet? : Quality Attributes and Hedonic Price Analysis of Ghee
- of Ghee,” Indian Food Industry
, 2001
"... In the post-WTO scenario processed food industry is witnessing intra-industry trade, i.e., trade in similar products. It also means that there will be intense competition between foreign and Indian companies in the domestic market. This competition will compel companies to focus their attention on p ..."
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Cited by 3 (1 self)
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In the post-WTO scenario processed food industry is witnessing intra-industry trade, i.e., trade in similar products. It also means that there will be intense competition between foreign and Indian companies in the domestic market. This competition will compel companies to focus their attention
Odor Hedonic Capacity and Anhedonia in Schizophrenia and Unaffected First- Degree Relatives of Schizophrenia Patients
"... Objective: There is increasing evidence that schizophrenia patients have difficulties in the hedonic appraisal of odors. In a prior study, we assessed olfactory hedonic perception birhinally and found that males with schizophrenia failed to attach the appropriate hedonic valence to a pleasant odor, ..."
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matched controls (n 5 45) were administered the Suprathreshold Amyl Acetate Odor Intensity and Odor Pleasantness Rating Test. Results: In contrast to family members and controls, both male and female schizophrenia probands underevaluated the hedonic characteristics of amyl acetate at lower concentrations
AN ALTERNATIVE METHOD FOR ASSESSING LIKING: POSITIONAL RELATIVE RATING VERSUS THE 9-POINT HEDONIC SCALE
, 2007
"... An alternative rating method, known as positional relative rating (PRR), or rank rating, was compared with the traditional 9-point hedonic scale. Initially, category scale and line scale versions of PRR were investigated to see which of either was better at differentiating samples. Four lemonades we ..."
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Cited by 1 (0 self)
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An alternative rating method, known as positional relative rating (PRR), or rank rating, was compared with the traditional 9-point hedonic scale. Initially, category scale and line scale versions of PRR were investigated to see which of either was better at differentiating samples. Four lemonades
Clinical Study Intrauterine Growth Restriction and the Fetal Programming of the Hedonic Response to Sweet Taste in Newborn Infants
"... Copyright © 2012 Caroline Ayres et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Intrauterine growth restriction is associated ..."
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correlation when the solution given is water (r = 0.314, P = 0.455). In fact, the more intense the intrauterine growth restriction, the lower the frequency of the hedonic response observed. IUGR is strongly correlated with the hedonic response to a sweet solution in the first day of life in preterm infants
Desire and dread from the nucleus accumbens: Cortical glutamate and subcortical GABA differentially generate motivation and hedonic impact in the rat
- PLoS One
, 2010
"... Background: GABAergic signals to the nucleus accumbens (NAc) shell arise from predominantly subcortical sources whereas glutamatergic signals arise mainly from cortical-related sources. Here we contrasted GABAergic and glutamatergic generation of hedonics versus motivation processes, as a proxy for ..."
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Cited by 2 (0 self)
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Background: GABAergic signals to the nucleus accumbens (NAc) shell arise from predominantly subcortical sources whereas glutamatergic signals arise mainly from cortical-related sources. Here we contrasted GABAergic and glutamatergic generation of hedonics versus motivation processes, as a proxy
An opponent-process theory of motivation: I. Temporal dynamics of affect
- Psychological
, 1974
"... A new theory of motivation is described along with its applications to addiction and aversion. The theory assumes that many hedonic, affective, or emotional states are automatically opposed by central nervous system mechanisms which reduce the intensity of hedonic feelings, both pleasant and aversiv ..."
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Cited by 81 (0 self)
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A new theory of motivation is described along with its applications to addiction and aversion. The theory assumes that many hedonic, affective, or emotional states are automatically opposed by central nervous system mechanisms which reduce the intensity of hedonic feelings, both pleasant
Dissociating Pleasantness and Intensity with Quinine Sulfate/Sucrose Mixtures in Taste
"... Independent experimental manipulation of subjective intensity and hedonic tone is required if one wants to study their separate effects on brain activity and behavior. This is problematic because hedonic tone and subjective intensity are related, leading to a pleasantness change each time the stimul ..."
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Independent experimental manipulation of subjective intensity and hedonic tone is required if one wants to study their separate effects on brain activity and behavior. This is problematic because hedonic tone and subjective intensity are related, leading to a pleasantness change each time
More Intense Experiences, Less Intense Forecasts: Why People Overweight Probability Specifications in Affective Forecasts
"... We propose that affective forecasters overestimate the extent to which experienced hedonic responses to an outcome are influenced by the probability of its occurrence. The experience of an outcome (e.g., winning a gamble) is typically more affectively intense than the simulation of that outcome (e. ..."
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Cited by 2 (1 self)
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We propose that affective forecasters overestimate the extent to which experienced hedonic responses to an outcome are influenced by the probability of its occurrence. The experience of an outcome (e.g., winning a gamble) is typically more affectively intense than the simulation of that outcome (e
Results 11 - 20
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119
