Mass consumer markets might be viewed using tools developed for the analysis of complex systems such as agent based simulations. Here we used SEMSTAT, which simulates a given number of choosy semi-rational consumer agents and of diverse shopping sites for a given series of products. The simulations

потребительский рынок, государственное регулирование, организационно-экономический механизм, система, прогнозирование, мониторинг Раскрыта сущность государственного регулирования потребительского рынка Белару-си. Рассмотрен организационно-экономический механизм регулирования потребитель-ского рынка Беларуси. Определены взаимосвязанные структурные единицы системы организационно-экономического механизма государственного регулирования: механизм формирования и удовлетворения спроса формируется за счет материальных и немате-риальных факторов; механизм равновесия национального и мирового потребительско-го рынка является составной частью системы мирового хозяйства; механизм равновесия между производством и потреблением основан на исследовании, анализе и прогнозиро-вании основных показателей рынка (прямое и косвенное воздействие); механизм защиты внутреннего потребительского рынка способствует обеспечению внешнеторгового балан-са; механизм циклического развития потребительского рынка определяет стадии стагна-ции рынка; механизм мониторинга потребительского рынка дает перспективные возмож-ности органам государственного управления для прогнозирования. Статья поступила в редакцию Веб

Interpretive consumer research: two more contributions to theory and practice

This paper analyzes the fundamental changes in market structures that may result from the increasing use of information technology. First, an analytic framework is presented and its usefulness is demonstrated in explaining several major historical changes in American business structures. Then

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The moderator effects of perceived risk, objective knowledge and certainty in the

Marketing activities that originate in Western countries span the globe and reach many cultures. Questions of cross-cultural ethics arise when marketing practices that are acceptable in one country are inappropriate in another. Consumer marketing, which is impersonal and directed at a mass audience

We present a simple overlapping generations model of an asset market in which irrational noise traders with erroneous stochastic beliefs both affect prices and earn higher expected returns. The unpredictability of noise traders ’ beliefs creates a risk in the price of the asset that deters rational

I propose a network/search view of international trade in differentiated products. I present evidence that supports the view that proximity and common language/colonial ties are more important for differentiated products than for products traded on organized exchanges in matching international buyers and sellers, and that search barriers to trade are higher for differentiated than for homogeneous products. I also discuss alternative

Although the relationship metaphor dominates contemporary marketing thought and practice, surprisingly little empirical work has been conducted on relational phenomena in the consumer products domain, particularly at the level of the brand. In this article, the author: (1) argues for the validity