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677
Conjoint Analysis
, 2003
"... Conjoint analysis is used to study consumers ’ product preferences and simulate consumer choice. This chapter describes conjoint analysis and provides examples using SAS. Topics include metric and nonmetric conjoint analysis, efficient experimental design, data collection and manipulation, holdouts, ..."
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Cited by 10 (0 self)
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Conjoint analysis is used to study consumers ’ product preferences and simulate consumer choice. This chapter describes conjoint analysis and provides examples using SAS. Topics include metric and nonmetric conjoint analysis, efficient experimental design, data collection and manipulation, holdouts
Conjoint Analysis
"... The use of conjoint analysis in assessing consumers ' preferences for attributes is demonstrated with the apple as an example. Conjoint analysis may be used to estimate the importance of attributes and attribute levels through decomposition of consumers ' ranking of alternative attribute c ..."
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The use of conjoint analysis in assessing consumers ' preferences for attributes is demonstrated with the apple as an example. Conjoint analysis may be used to estimate the importance of attributes and attribute levels through decomposition of consumers ' ranking of alternative attribute
A CONJOINT ANALYSIS
"... A study was carried out in Chile in order to evaluate urban consumers ’ preferences for traditional food, employing conjoint analysis.1 A total of 234 questionnaires were filled out by respondents from two Chilean cities, Santiago and Talca. A homemade marmalade and three product attributes with its ..."
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A study was carried out in Chile in order to evaluate urban consumers ’ preferences for traditional food, employing conjoint analysis.1 A total of 234 questionnaires were filled out by respondents from two Chilean cities, Santiago and Talca. A homemade marmalade and three product attributes
Using Conjoint Analysis to Estimate
, 2002
"... This paper can be downloaded without charge at: The Fondazione Eni Enrico Mattei Note di Lavoro Series Index: http://www.feem. it/web/activ/_activ. html Social Science Research Network Electronic Paper Collection: http://papers'ssm'cm/abstract=XXXXXX Corso Magenta, 63, 20123 Milano, ..."
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, tel. +39/02/52036934 - fax +39/02/52036946 E-mail: letterfeem. it C.F. 97080600154 SUMMARY This paper estimates the preferences of farmers for cattle traits in southern Burkina Faso using Conjoint analysis, a survey-based system for measuring preferences for multiple-attribute goods. Here
Conjoint Analysis of Deer Hunting
- Northeastern Journal of Agricultural and Resource Economics
, 1990
"... This paper develops a logit-based conjoint analysis of willingness to pay for individual attributes of deer-hunting trips. Since deer-hunting success is uncertain, willingness to pay for enhanced likelihood of bagging a deer, rather than for certain success, is evaluated. Implicit costs of recreatio ..."
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Cited by 11 (0 self)
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This paper develops a logit-based conjoint analysis of willingness to pay for individual attributes of deer-hunting trips. Since deer-hunting success is uncertain, willingness to pay for enhanced likelihood of bagging a deer, rather than for certain success, is evaluated. Implicit costs
An IRT-Approach for Conjoint Analysis
"... Conjoint Analysis is a popular method in marketing research that is mainly used for product development. In a quasi-experimental setting product fea-tures (attributes) like brand, price or packaging are varied and the resulting synthetical products are evaluated by a sample of subjects. The major ai ..."
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Conjoint Analysis is a popular method in marketing research that is mainly used for product development. In a quasi-experimental setting product fea-tures (attributes) like brand, price or packaging are varied and the resulting synthetical products are evaluated by a sample of subjects. The major
Incentive-aligned conjoint analysis
- Journal of Marketing Research
, 2005
"... PA, 16802-3007. The authors contributed equally to this manuscript. The authors acknowledge ..."
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Cited by 47 (4 self)
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PA, 16802-3007. The authors contributed equally to this manuscript. The authors acknowledge
MARKET: A CONJOINT ANALYSIS By
, 2002
"... Purdue University is committed to the policy that all persons shall have equal access to its programs and ..."
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Purdue University is committed to the policy that all persons shall have equal access to its programs and
Thirty Years of Conjoint Analysis: Reflections and Prospects
, 2001
"... Conjoint analysis is marketers’ favorite methodology for finding out how buyers make trade-offs among competing products and suppliers. Conjoint analysts develop and present descriptions of alternative products or services that are prepared from fractional factorial, experimental designs. They use ..."
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Cited by 58 (0 self)
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Conjoint analysis is marketers’ favorite methodology for finding out how buyers make trade-offs among competing products and suppliers. Conjoint analysts develop and present descriptions of alternative products or services that are prepared from fractional factorial, experimental designs. They use
Results 1 - 10
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677
