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Implications of behavioral decision theory for health marketing

by Sandra C. Jones
"... is a collection of theories of decision making omalies in human decision making that cannot ..."
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is a collection of theories of decision making omalies in human decision making that cannot

Ward Edwards: Founder of Behavioral Decision Theory

by Lawrence D. Phillips, Detlof Von Winterfeldt
"... This chapter is based on the writings of Ward Edwards and the recollections of two of his graduate students whom he influenced deeply. Larry Phillips was his student from 1960 to ..."
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This chapter is based on the writings of Ward Edwards and the recollections of two of his graduate students whom he influenced deeply. Larry Phillips was his student from 1960 to

The theory of planned behavior

by Icek Ajzen - Organizational Behavior and Human Decision Processes , 1991
"... Research dealing with various aspects of * the theory of planned behavior (Ajzen, 1985, 1987) is reviewed, and some unresolved issues are discussed. In broad terms, the theory is found to be well supported by empirical evidence. Intentions to perform behaviors of different kinds can be predicted wit ..."
Abstract - Cited by 2754 (9 self) - Add to MetaCart
Research dealing with various aspects of * the theory of planned behavior (Ajzen, 1985, 1987) is reviewed, and some unresolved issues are discussed. In broad terms, the theory is found to be well supported by empirical evidence. Intentions to perform behaviors of different kinds can be predicted

Prospect theory: An analysis of decisions under risk

by Daniel Kahneman, Amos Tversky - Econometrica , 1979
"... Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at ..."
Abstract - Cited by 6312 (30 self) - Add to MetaCart
Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at

Verbal behavior

by B. F Skinner , 1957
"... Evolutionary theory has always been plagued by scantiness of evidence. We see the products of evolution but not much of the process. Most of the story happened long ago, and little remains of the early stages. Especially few traces of behavior remain; only recently were there artefacts that could en ..."
Abstract - Cited by 841 (5 self) - Add to MetaCart
Evolutionary theory has always been plagued by scantiness of evidence. We see the products of evolution but not much of the process. Most of the story happened long ago, and little remains of the early stages. Especially few traces of behavior remain; only recently were there artefacts that could

Status quo bias in decision making

by William Samuelson, Richard Zeckhauser - Journal of Risk and Uncertainty , 1988
"... economics, rationality Most real decisions, unlike those of economics texts, have a status quo alternative-that is, doing noth-ing or maintaining one’s current or previous decision. A series of decision-making experiments shows that individuals disproportionately stick with the status quo. Data on t ..."
Abstract - Cited by 641 (21 self) - Add to MetaCart
on the selections of health plans and retirement programs by faculty members reveal that the status quo bias is substantial in important real decisions. Economics, psychology, and decision theory provide possible explanations for this bias. Ap-plications are discussed ranging from marketing techniques

Self-efficacy: Toward a unifying theory of behavioral change

by Albert Bandura - Psychological Review , 1977
"... The present article presents an integrative theoretical framework to explain and to predict psychological changes achieved by different modes of treatment. This theory states that psychological procedures, whatever their form, alter the level and strength of self-efficacy. It is hypothesized that ex ..."
Abstract - Cited by 3697 (4 self) - Add to MetaCart
The present article presents an integrative theoretical framework to explain and to predict psychological changes achieved by different modes of treatment. This theory states that psychological procedures, whatever their form, alter the level and strength of self-efficacy. It is hypothesized

Theory of the Firm: Managerial Behavior, Agency Costs and Ownership Structure

by Michael C. Jensen, William H. Meckling , 1976
"... This paper integrates elements from the theory of agency, the theory of property rights and the theory of finance to develop a theory of the ownership structure of the firm. We define the concept of agency costs, show its relationship to the ‘separation and control’ issue, investigate the nature of ..."
Abstract - Cited by 3043 (12 self) - Add to MetaCart
This paper integrates elements from the theory of agency, the theory of property rights and the theory of finance to develop a theory of the ownership structure of the firm. We define the concept of agency costs, show its relationship to the ‘separation and control’ issue, investigate the nature

Cognitive Simplification Processes in Strategic Decision-Making: Insights from Behavioral Decision Theory and Cognitive Psychology

by Charles R, Charles R. Schwenk, Assistant Professor , 1983
"... Strategic decision-making can be viewed as a special kind of decisionmaking under uncertainty. Such decision-making involves the activities of goal formulation, problem identification, alternatives generation, and evaluation/selection. Researchers in cognitive psychology and behavioral decision theo ..."
Abstract - Cited by 1 (0 self) - Add to MetaCart
Strategic decision-making can be viewed as a special kind of decisionmaking under uncertainty. Such decision-making involves the activities of goal formulation, problem identification, alternatives generation, and evaluation/selection. Researchers in cognitive psychology and behavioral decision

Decision-Theoretic Planning: Structural Assumptions and Computational Leverage

by Craig Boutilier, Thomas Dean, Steve Hanks - JOURNAL OF ARTIFICIAL INTELLIGENCE RESEARCH , 1999
"... Planning under uncertainty is a central problem in the study of automated sequential decision making, and has been addressed by researchers in many different fields, including AI planning, decision analysis, operations research, control theory and economics. While the assumptions and perspectives ..."
Abstract - Cited by 515 (4 self) - Add to MetaCart
Planning under uncertainty is a central problem in the study of automated sequential decision making, and has been addressed by researchers in many different fields, including AI planning, decision analysis, operations research, control theory and economics. While the assumptions
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