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23
On the ranking strategy in adword auctions
"... Abstract—Search engines get revenue thanks to adword auctions, where commercial links are proposed and charged to advertisers as soon as the link is clicked through. Most search engines have chosen (or switched to) a revenue-based ranking and charging scheme instead of a bid-based one. We investigat ..."
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Cited by 2 (2 self)
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Abstract—Search engines get revenue thanks to adword auctions, where commercial links are proposed and charged to advertisers as soon as the link is clicked through. Most search engines have chosen (or switched to) a revenue-based ranking and charging scheme instead of a bid-based one. We
Characterizing optimal adword auctions
- In Proc. Second Workshop on Sponsored Search
, 2006
"... We present a number of models for the adword auctions used for pricing advertising slots on search engines such as Google, Yahoo! etc. We begin with a general problem formulation which allows the privately known valuation per click to be a function of both the identity of the advertiser and the slot ..."
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Cited by 4 (0 self)
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We present a number of models for the adword auctions used for pricing advertising slots on search engines such as Google, Yahoo! etc. We begin with a general problem formulation which allows the privately known valuation per click to be a function of both the identity of the advertiser
Adwords Auctions with Decreasing Valuation Bids
"... The choice of a bidding language is crucial in auction design in order to correctly capture bidder utilities. We propose a new bidding model for the Adwords auctions of search engine advertisement – decreasing valuation bids. This provides a richer language than the current model for advertisers to ..."
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Cited by 7 (2 self)
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The choice of a bidding language is crucial in auction design in order to correctly capture bidder utilities. We propose a new bidding model for the Adwords auctions of search engine advertisement – decreasing valuation bids. This provides a richer language than the current model for advertisers
Dynamics of Strategic Manipulation in Ad-Words Auction
- WWW 2007
, 2007
"... The rise of Internet advertisement has created a demand for new auction models. The ad-words auction, used by Google for this purpose, called the position auction by Varian [15], assigns advertisement slots to top price bidders in a decreasing order of the attractiveness to the viewers, and charge e ..."
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Cited by 5 (0 self)
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The rise of Internet advertisement has created a demand for new auction models. The ad-words auction, used by Google for this purpose, called the position auction by Varian [15], assigns advertisement slots to top price bidders in a decreasing order of the attractiveness to the viewers, and charge
AdWord Auctions: Fairness Without Loss
, 707
"... Abstract. We introduce a notion of fairness in the models for sponsored search auctions that provides a chance to new advertisers, as well as, lower budget advertisers to obtain better slots. This enables the search engines (i.e., auctioneers) to estimate the quality or relevance scores for new adve ..."
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Abstract. We introduce a notion of fairness in the models for sponsored search auctions that provides a chance to new advertisers, as well as, lower budget advertisers to obtain better slots. This enables the search engines (i.e., auctioneers) to estimate the quality or relevance scores for new
Online Adwords Allocation
, 2009
"... Many search engines auction the advertising space alongside search results. When Google inter-viewed Amin Saberi in 2004, their advertisement model became the focus of a new research area. Although he did not land the job, the interview was an important stimulus in his academic ca-reer. Upon his ret ..."
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Many search engines auction the advertising space alongside search results. When Google inter-viewed Amin Saberi in 2004, their advertisement model became the focus of a new research area. Although he did not land the job, the interview was an important stimulus in his academic ca-reer. Upon his
Online budgeted matching in random input models with applications to adwords
- In SODA 2008
"... We study an online assignment problem, motivated by Adwords Allocation, in which queries are to be assigned to bidders with budget constraints. We analyze the performance of the Greedy algorithm (which assigns each query to the highest bidder) in a randomized input model with queries arriving in a r ..."
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Cited by 69 (10 self)
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with the worst case analysis of [MSVV05] which shows that Greedy has a ratio of 1/2, and that the optimal algorithm presented there has a ratio of 1 − 1/e. The analysis of Greedy is important in the Adwords setting because it is the natural allocation algorithm for an auction-style process. From a theoretical
Prediction of Advertiser Churn for Google AdWords
"... Google AdWords has thousands of advertisers participating in auctions to show their advertisements. Google’s business model has two goals: first, provide relevant information to users and second, provide advertising opportunities to advertisers to achieve their business needs. To better serve these ..."
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Cited by 2 (0 self)
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Google AdWords has thousands of advertisers participating in auctions to show their advertisements. Google’s business model has two goals: first, provide relevant information to users and second, provide advertising opportunities to advertisers to achieve their business needs. To better serve
Results 1 - 10
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23
