The general theory of marketing ethics, first published in the

Using an experimental design, the authors explore organizational consequences and ethical issues in salesforce supervision. The findings suggest that managers ' de cisions to either discipline or reward the behavior of salespeople are guided pri rnorily by the inherent rightness or wrongness

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Marketing ethics and the service-dominant logic of marketing

ethics scandals, marketers are constantly struggling with the eth-ical or moral side of their activities. Thus, marketers were often criticized for ethical misconduct long before Enron, Worldcom, and others were in the headlines (Armstrong and Sweeney 1994). While many of the recent scandals were

Marketing ethics came of age in the 1990s. Substantial attention was devoted to the topic in the academic and business press during the last decade. It was no longer uncommon to see journal articles that examined theoretical foundations or empirical results on this topic. The field moved from what

Recent events in New Zealand have focussed public attention on business ethics, and led to calls for stricter controls over business practices. This paper outlines a variety of ways in which people deal with ethical issues, and suggests that most simply add to the problem. It is suggested

This article is a version after peer-review, with revisions having been made. In terms of appearance only this might not be the same as the published article.

ABSTRACT The main purpose of this research is to assess the personal cultural value and professional values in regards to academicians' marketing ethics. A survey of academicians was conducted to determine the factors that are related to the academicians' marketing ethics using

Research into ethics courses has been hampered by the lack of consistent content. Commonly used textbooks show little consistency. Goals for business and marketing ethics courses should guide content. This paper presents goals that can be used to determine content and pedagogical issues based