subject benchmark statement – Computing [Internet]. Available from:

Management is an integrated programme organized by five European

• Conducting lectures and labs, and providing testing and marking on various subjects, including; Java, OO-Design, Software Engineering, Databases, and Mathematics. • Supervisor/Consultant for students ’ software engineering group projects. Projects follow the software life-cycle from requirements elicitation through design and implementation, to testing. My role is an advisory one, to support teams of four to six people through the entire development process.

Many believe that an important activity of management is improving control systems. Greater control over marketing costs and results are major benefits used to justify the implementation of database marketing (DBM) systems. The development and implementation of performance measures provide feedback upon which effective control is based. Feedback from measures of performance may assist managers in improving the productivity of marketing mix decisions, data collection, segmentation, and modeling. Measuring the results of alternative marketing programs is also an important feature of DBM. Enlightened direct marketers use DBM to support their marketing research, because it is, "characterized by measurability and accountability. " Accurate measurement provides feedback about the responses of different customer segments to alternative marketing mix scenarios which may supply information to improve DBM productivity.

development

Bhogal, Jagdev (2011). Investigating ontology based query expansion using a probabilistic retrieval

Jennings, Ben (2013). Chromatic sensitivity: effects of light level and selective photoreceptor

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Copyright & reuse City University London has developed City Research Online so that its users may access the research outputs of City University London's staff. Copyright © and Moral Rights for this paper are retained by the individual author(s) and / or other copyright holders. All

Copyright & reuse City University London has developed City Research Online so that its users may access the research outputs of City University London's staff. Copyright © and Moral Rights for this paper are retained by the individual author(s) and / or other copyright holders. All