Igor V. Cadez, David Heckerman, Christopher Meek, Padhraic Smyth, Steven White  Home/Search
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Abstract: We present a new methodology for exploring and analyzing navigation patterns on a web site. The patterns that can be analyzed consist of sequences of URL categories traversed by users. In our approach, we first partition site users into clusters such that users with similar navigation paths through the site are placed into the same cluster. Then, for each cluster, we display these paths for users within that cluster. The clustering approach we employ is model-based (as opposed to... (Update)
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BibTeX entry: (Update)
I. Cadez, D. Heckerman, C. Meek, P. Smyth, and S. White. Model-based clustering and visualization of navigation patterns on a web site. Technical Report MSR-TR-00-18, Microsoft Research, Redmond, WA, USA, March 2000. http://citeseer.ist.psu.edu/cadez00modelbased.html More
@misc{ cadez00modelbased,
author = "I. Cadez and D. Heckerman and C. Meek and P. Smyth and S. White",
title = "Model-based clustering and visualization of navigation patterns on a web
site",
text = "I. Cadez, D. Heckerman, C. Meek, P. Smyth, and S. White. Model-based clustering
and visualization of navigation patterns on a web site. Technical Report
MSR-TR-00-18, Microsoft Research, Redmond, WA, USA, March 2000.",
year = "2000",
url = "citeseer.ist.psu.edu/cadez00modelbased.html" }
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[Article contains additional citations not shown here]
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