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  Regression models for decision making: a cost-benefit analysis of incentives in telephone surveys

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by Andrew Gelman, Matt Stevens, Valerie Chan, Marcia Meyers
http://www.stat.columbia.edu/~gelman/research/unpublished/incentives6.ps
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Abstract:

A standard method for reducing survey nonresponse is to offer incentives to survey participants. We reanalyze the data from a recent meta-analysis (Singer et al., 1999), using a hierarchical regression model, in order to estimate the effects of prepaid and postpaid incentives for face-to-face and telephone surveys. We then apply the results of our fitted model to the New York City Social Indicators Survey, a biennial telephone survey with a high nonresponse rate. We consider the balance of estimated costs, cost savings, and response rate for different choices of incentives. In general, we propose a methodology for evaluating some cost-benefit decisions in sample survey design.

Citations

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