Markus, M. L. (1987). Toward a 'critical mass' theory of interactive media: Universal access, interdependence and diffusion. Communication Research, 14, 491-511. Home/Search Document Not in Database Summary Related Articles Check |
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Toward Virtual Community Knowledge Evolution - Bieber, Engelbart, Furuta.. (2002) (Correct)
....systems (also called discussion forums, or bulletin boards) for asynchronous interaction. Table 5 lists an initial set of propositions and measures directed toward one or the other of our sample virtual communities. By critical mass, we mean a substantial and relatively consistent user base [4, 53, 68, 69]. No consistent measure of critical mass exists in the literature. People generally agree that it reflects the number of participants or activity necessary for a community to function (or thrive) Target percentages of participation should be established as part of the requirements analysis. It ....
Markus, M.L. Toward a critical mass theory of interactive media: Universal access, interdependence and diffusion. In J. Fulk and C. Steinfield (eds.), Organizations and Communication Technology. Newbury Park, CA: Sage, 1990, pp. 194--218.
The Assimilation of Software Process Innovations: An.. - Fichman, Kemerer (1997) (4 citations) (Correct)
.... or other 10 forms of intra company increasing returns to adoption (Gurbaxani 1990) diversity of activities contributes to an environment where innovation can more easily be sustained, essentially because the organization can bootstrap from areas with a high fit to those with lower ones (Markus 1987; Christensen 1994) In summary, diversity in areas related to applications development contributes to organizational learning surrounding SPIs by making it easier for individuals to appreciate and absorb new information that is encountered; by increasing the likelihood that at least one domain ....
Markus, M. L., "Toward a 'Critical Mass' Theory of Interactive Media: Universal Access, Interdependence and Diffusion," Communications Research, 14, 5 (1987), 491-511.
Cultural Diversity and Group Decision Support Systems - Cukier, Middleton (1996) (Correct)
.... emerges from structuration theory and treats technology as cultural objects which people and groups of people can apprehend with very different descriptions and invest with different attributes (Turkle, 1984: 320) As Contractor and Eisenberg note, social context defines what tools are available (Markus, 1987; Rice, 1988; Rogers, 1988) and how these tools are understood and enacted (Bikson, Eveland, Gutek, 1989; Fulk, Steinfield, Schmitz Power, 1987; Papa Tracey, 1988) There are reciprocal relationships among goals, technology, actions and interactions (Kling Scacchi, 1982; Weick, 1984) ....
Markus, M. L. (1987). Toward a critical mass theory of interactive media: Universal access, interdependence and diffusion. Communication Research, 14(5), 491-511.
Media Use in a Global Corporation: Electronic Mail and.. - Kraut, Attewell (1996) (Correct)
No context found.
Markus, M. L. (1987). Toward a 'critical mass' theory of interactive media: Universal access, interdependence and diffusion. Communication Research, 14, 491-511.
Informal Communication in Organizations: . . . - Kraut, Fish, Root, Chalfonte (1990) (6 citations) (Correct)
No context found.
Markus, L. (1987). Toward a 'critical mass' theory of interactive media: Universal access, interdependence and diffusion. Communication Research, 14, 491-511.
Unknown - (Correct)
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Markus, M. L. (1990), "Toward a Critical Mass Theory of Interactive Media: Universal Access, Interdependence and Diffusion," in J. Fulk and C. Steinfield (eds.), Organizations and Communication Technology, Newbury Park, CA: Sage, 194--218.
Understanding Hybrid Wireless Device Use and Adoption: An.. - Sarker (2003) (Correct)
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Markus, M. L. "Toward a `Critical Mass' Theory of Interactive Media: Universal Access, Interdependence and Diffusion," Communications Research, Vol. 14, No. 5, 1987, 491-511.
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