| M.Barra, G.Cattaneo, M.Izzo, A.Negro, V.Scarano. "Symmetric adaptive Customer Modeling for Electronic Commerce in a Distributed Environment ". Proc. of Intern. IFIP Working Conf. on "Trends in Distributed Systems for Electronic Commerce", LCNS Springer-Verlag Eds. Hamburg (Germany), June 3-5, 1998. |
....constrained. On the contrary, other recommender systems, which search for information spread all over the Web, must face the heterogeneity of the information sources; therefore, they use simpler customer profiles and more generic matching techniques to identify items of interest to the user (e.g. [2, 16, 14, 3, 7]) Future work includes a field trial of the system and the resolution of several issues, among which: ffl The enhancement of the system s initiative during the interaction with the users: e.g. more personalization techniques will be added, among which a help facility for non expert users. ffl ....
Barra, M., Cattaneo, G., Izzo, M., Negro, A., and Scarano, V. Symmetric adaptive customer modeling for electronic commerce in a distributed environment. In Lamersdorf, W., and Merz, M. (eds.), Lecture Notes in Computer Science n. 1402 Trends in Distributed Systems for Electronic Commerce. Springer, 1998, 11--25.
....In this section we describe the model in a simplified scenario where a single commercial server is available and several customers access the server. This scenario is for ease of description but is not totally unrealistic. The model in a distributed environment is described in the companion paper [2]. We assume that customers are divided in categories, as well as items. When a new customer arrives, or a new item is available for selling, it is possible to assign it a profile corresponding to a stereotype that is chosen at the beginning. Stereotypes can be, of course, different and chosen as ....
.... of our model of commercial service is that it is simple enough to be easily described, implemented, tested and evaluated and, it is opening new avenues for more refined kind of queries; it is also extensible to support security protocols and policies needed in an untrustworthy environment [2], where privacy and attackers must be considered. One possible improvement, for our model of commercial service, is on the feedback to the manager section. For example, an accurate statistical analysis on the field can decide to develop more refined trigger mechanisms, such as deciding to discard ....
M.Barra, G.Cattaneo, M.Izzo, A.Negro, V.Scarano. "Symmetric adaptive Customer Modeling for Electronic Commerce in a Distributed Environment ". Proc. of Intern. IFIP Working Conf. on "Trends in Distributed Systems for Electronic Commerce", LCNS Springer-Verlag Eds. Hamburg (Germany), June 3-5, 1998.
....Abstract. Electronic Commerce involves more than simple online transactions, it also deals with several other fields such as market research, customers care, document exchange and customer modeling. Our paper deals with the customer modeling issue, first introduced in the companion paper [4], where a model is presented of a system that can adapt its response to customers. We present here the necessary extension to the model so that it can be used on a distributed system for EC on the World Wide Web. The extensions presented are simple, easy to implement, not computationally ....
....document exchange and customer modeling. Our paper deals with the latter aspect of EC. We introduce here a distributed model for developing an EC adaptive system on the World Wide Web such that it can adapt its response to customers. The model (presented for intranets in the companion paper [4]) is symmetric: we model both customers and goods and make both their profiles change as a consequence of a customer buying a certain product. The symmetry in our model greatly simplifies the approach and the queries, giving some insights on the formalization of the allowed queries that were, in ....
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M.Barra, G.Cattaneo, A.Negro, V.Scarano. "Symmetric Adaptive Customer Modeling in an Electronic Store". Submitted for publication, 1997.
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