| S H Frey. Survey Research by Telephone. Sage Publications, 1983. |
....that appropriate instructions and guidance be provided with any questionnaire about how to achieve an anonymous reply. 4 Comparison with other distribution media Obviously there exist other factors which are important in weighing up the various merits of each of the survey methods. Frey s paper[10] on telephone surveys lists a total of 21 factors he considers to be of varying importance when choosing a medium. He then proceeds to compare: postal, face to face and telephone surveys against these criteria. Pratto and Rodman[4] have subsequently extended this table to include magazine ....
S H Frey. Survey Research by Telephone. Sage Publications, 1983.
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