Direct Marketing Association. Managing database marketing technology for success, 1992. Home/Search Document Not in Database Summary Related Articles Check |
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Fast Algorithms for Mining Association Rules - Agrawal, Srikant (1994) (881 citations) (Correct)
....to collect and store massive amounts of sales data, referred to as the basket data. A record in such data typically consists of the transaction date and the items bought in the transaction. Successful organizations view such databases as important pieces of the marketing infrastructure [Ass92] They are interested in instituting information driven marketing processes, managed by database technology, that enable marketers to develop and implement customized marketing programs and strategies [Ass90] The problem of mining association rules over basket data was introduced in [AIS93b] An ....
Direct Marketing Association. Managing database marketing technology for success, 1992.
Fast Algorithms for Mining Association Rules - Agrawal, Srikant (1994) (881 citations) Self-citation (Association) (Correct)
....to collect and store massive amounts of sales data, referred to as the basket data. A record in such data typically consists of the transaction date and the items bought in the transaction. Successful organizations view such databases as important pieces of the marketing infrastructure [Ass92] They are interested in instituting information driven marketing processes, managed by database technology, that enable marketers to develop and implement customized marketing programs and strategies [Ass90] The problem of mining association rules over basket data was introduced in [AIS93b] ....
Direct Marketing Association. Managing database marketing technology for success, 1992.
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