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Fast Algorithms for Mining Association Rules - Agrawal, Srikant (1994) (881 citations) (Correct)
.... organizations view such databases as important pieces of the marketing infrastructure [Ass92] They are interested in instituting information driven marketing processes, managed by database technology, that enable marketers to develop and implement customized marketing programs and strategies [Ass90] The problem of mining association rules over basket data was introduced in [AIS93b] An example of such a rule might be that 98 of customers that purchase tires and auto accessories also get automotive services done. Finding all such rules is valuable for cross marketing and attached mailing ....
David Shepard Associates. The new direct marketing. Business One Irwin, Illinois, 1990.
Fast Algorithms for Mining Association Rules - Agrawal, Srikant (1994) (881 citations) (Correct)
.... organizations view such databases as important pieces of the marketing infrastructure [Ass92] They are interested in instituting information driven marketing processes, managed by database technology, that enable marketers to develop and implement customized marketing programs and strategies [Ass90] The problem of mining association rules over basket data was introduced in [AIS93b] An example of such a rule might be that 98 of customers that purchase tires and auto accessories also get automotive services done. Finding all such rules is valuable for cross marketing and attached mailing ....
David Shepard Associates. The new direct marketing. Business One Irwin, Illinois, 1990.
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