Kota, S. and Sethuraman, K. (

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A Variation-Based Method For Product Family Design - Nayak, Chen, Simpson (2002)   (Correct)

....include all of the non differentiating features of the products in the family. In other words designers should attempt to standardize all those components that need not be essentially varied to satisfy the varying functional requirements of the products in the family (cf. Kota and Sethuraman [7]) For example, Sanderson and Uzumeri [20] discuss how Sony has managed to effectively design and develop three Walkman platforms to maintain dominance of the portable audio stereo market. Selection of a good platform the first time is very important since it provides the foundation for the ....

....a methodology for designing modular products, which involves identification of modules of a previous generation of product. While most of the product family design concepts are applicable to products that are modular with respect to functions (cf. Siddique, et al. 21] Kota and Sethuraman [7] note that generally, a modular design tends to have more components than a multi functional design performing the same overall function. An optimum balance between the functional content that each part should have and the level of commonality that should exist within a product family is an ....

Kota, S. and Sethuraman, K. (

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