| B.F. Skinner. "Cognitive science and behaviorism". In Upon Further Reflection. Prentice-Hall, New Jersey, 1987. |
....with irrationality than to note that it adds noise and ambiguity to the organisation [8] We are aware of this, and even though in practice March s position has proven itself very useful, we are actively exploring theories and research that can add further realism to the simulations. B.F. Skinner [9] argues against the idea that decisions are based on rational thinking. Experience is important, and so is available information, but choices are constrained by contingencies of which the actor is not necessarily aware. Building an environment that supports rational decisions is emphasised. If ....
B.F. Skinner. "Cognitive science and behaviorism". In Upon Further Reflection. Prentice-Hall, New Jersey, 1987.
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