| E. Schwartz. Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web. Broadway Books, 1997. |
....opportunity for repeat customer purchases and additional purchases through direct referrals and indirectly through positive reputation. Furthermore, consumers are much more in the driver s seat in online markets than in physical world markets largely due to the dramatic reduction in search costs [25]. This increases the competition among retailers and forces them to positively differentiate themselves online in value dimensions other than price. Looking at Figure 5, we see more clearly why firstprice, open cry auctions are particularly poor negotiation protocols for retail markets. ....
E. Schwartz. Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web. Broadway Books, 1997.
No context found.
E. Schwartz. Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web. Broadway Books, 1997.
No context found.
Schwartz, E.I. (1998) Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web Bantam Doubleday Dell Publishing.
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