S. Dutta, S. Kwan, and A. Segev, Transforming Business in the Marketspace: Strategic Marketing and Customer Relationships (= CMIT Working Paper). 1997, Berkeley: Fisher Center for Management and Information Technology University of California. Home/Search Document Details and Download
Summary Related Articles |
This paper is cited in the following contexts:
Matching Process Requirements with Information Technology .. - Scharl, Gebauer, Bauer (2000) (1 citation) (Correct)
....organizational boundaries [11, 15, 40] Based on Internet technologies, more and more virtual marketspaces are being created that are transforming the role of customers in fundamental ways. Individual customers can act, if they choose to, as the analyst, the portfolio manager and the broker [13]. After initially providing a rather simple, one directional medium to disseminate information, Webbased systems are now covering the entire cycle of business to consumer (B2C) and business to business (B2B) transactions. In this paper, we focus on the role of WIS in business to consumer ....
S. Dutta, S. Kwan, and A. Segev, Transforming Business in the Marketspace: Strategic Marketing and Customer Relationships (= CMIT Working Paper). 1997, Berkeley: Fisher Center for Management and Information Technology University of California.
Online articles have much greater impact More about CiteSeer.IST Add search form to your site Submit documents Feedback
CiteSeer.IST - Copyright Penn State and NEC