Teas, R.K. and Dellva, W.L. 1985, Conjoint Measurement of Consumer Preferences for Multiattribute Financial Services, Journal of Bank Research, 16:2, 99-112. Home/Search Document Not in Database Summary Related Articles Check |
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Applications of Belief Revision - Williams (Correct)
....process is straightforward, relatively simple, and usually takes one of two forms; pairwise attribute ranking, or full profile rankings. Care must be exercised to ensure that data collection devices and consumers do not confuse attribute meaning, attribute importance and attribute determinance [23]. There has been extensive debate and discussion regarding the various tools that can be used to undertake conjoint analysis. Whilst these are important they do not influence the applicability of belief revision to conjoint analysis and will not be discussed in this paper. Data collection on the ....
R.K. Teas, and W.L. Dellva. Conjoint Measurement of Consumer Preferences for Multiattribute Financial Services, Journal of Bank Research, 16:2, 99 -- 112, 1985.
Understanding Human Strategies for Change: An Empirical Study - Alankar Karol Mary-Anne (Correct)
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Teas, R.K. and Dellva, W.L. 1985, Conjoint Measurement of Consumer Preferences for Multiattribute Financial Services, Journal of Bank Research, 16:2, 99-112.
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