Markus, L., Towards a "critical mass" theory of interactive media: Universal access, interdependence, and diffusion. Communication Research, 1987. 14: p. 491-511. Home/Search Document Not in Database Summary Related Articles Check |
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The Intellectual Challenge of CSCW: The Gap Between Social.. - Ackerman (2000) (11 citations) (Correct)
....to re negotiation (Strauss, 1991) CSCW systems should have some secondary mechanism or communication backchannel to allow users to negotiate the norms of use, exceptions, and breakdowns among themselves, making the system more flexible. There appears to be a critical mass problem for CSCW systems (Markus, 1990). With an insufficient number of users, people will not use a CSCW system. This has been found in e mail, synchronous communication, and calendar systems. There also appears to be a similar problem with communication systems if the number of active users falls beneath a threshold (called the ....
Markus, M. L. (1990). Toward a "Critical Mass" Theory of Interactive Media. In J.
Asynchronous Computer Conferencing in the MBA Classroom - Middleton (1999) (Correct)
....There must be reasons for potential users to become regular users. If the system offers no valuable information, if there are few other users, or if it is perceived that the system offers no benefit then it is not likely to be a success. A critical mass of users will help ensure success. Markus [14] outlines four conditions required to achieve critical mass: i) appropriate infrastructure must be in place (i.e. the system must be accessible and reliable) ii) users must have access devices to use the system, iii) users must have the knowledge and skills needed to use the system, and iv) users ....
M. L. Markus, "Toward a "Critical Mass" Theory of Interactive Media," in Organizations and Communication Technology, J. Fulk and C. W. Steinfield, Eds. Newbury Park, CA: Sage, 1990, pp. 194-218.
Internet-Based Intermediaries - The Case Of The Real Estate.. - Buxmann, Gebauer (1998) (1 citation) (Correct)
....for those, the number of customers is important in the way it relates to sales volume, intermediaries are more likely to experience some sort of snowball effect. The sheer number of sellers and buyers already participating in a market may attract new participants, once a critical mass is reached (Markus 1987). In that way, intermediary services show some characteristics similar to network products: the more buyers an intermediary serves, the higher its value for sellers who want to use it as a distribution channel. The parallel holds for the buyer, where the value that the intermediary offers depends ....
Markus, M. L. (1987). Towards a "Critical Mass" Theory of Interactive Media: Universal Access, Interdependence and Diffusion. Communication Research 14 (5) 491-511.
Using Social Psychology to Motivate Contributions - To Online Communities (Correct)
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Markus, L., Towards a "critical mass" theory of interactive media: Universal access, interdependence, and diffusion. Communication Research, 1987. 14: p. 491-511.
Using Social Psychology to Motivate Contributions.. - Beenen, Ling.. (2004) (1 citation) (Correct)
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Markus, L., Towards a "critical mass" theory of interactive media: Universal access, interdependence, and diffusion. Communication Research, 1987. 14: p. 491-511.
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