| Reichheld, F. R. (1993). Loyalty-Based Management. Harvard Business School Review, 1993(2): pp. 64-73. |
....a site might recommend additional products in the checkout process, based on those products already in the shopping cart. Building Loyalty: In a world where a site s competitors are only a click or two away, gaining consumer loyalty is an essential business strategy (Reichheld and Sesser, 1990; Reichheld, 1993). Recommender systems improve loyalty by creating a value added relationship between the site and the customer. Sites invest in learning about their customers, use recommender systems to operationalize that learning, and present custom interfaces that match consumer needs. Consumers repay these ....
Reichheld, F. 1993. Loyalty-Based Management. Harvard Business School Review, 1993(2): pp. 64-73.
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Reichheld, F. R. (1993). Loyalty-Based Management. Harvard Business School Review, 1993(2): pp. 64-73.
No context found.
Reichheld, F. R. (1993). Loyalty-Based Management. Harvard Business School Review, 1993(2): pp. 64-73.
No context found.
Reichheld, F. R. (1993). Loyalty-Based Management. Harvard Business School Review, 1993(2): pp. 64-73.
No context found.
Reichheld, F. R. (1993). Loyalty-Based Management. Harvard Business School Review, February, 1993. pp. 64-73.
No context found.
Reichheld, F. R. (1993). Loyalty-Based Management. Harvard Business School Review,February, 1993. pp. 64-73.
No context found.
Frederick F. Reichheld 1993. Loyalty-Based Management. Harvard Business School Review, 1993(2): pp. 64-73.
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