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Abstract: One of the most important sources of revenue for big Internet-based companies are advertisements. With vehicular networks poised to become part of the Internet, this new "edge" of the Internet represents the next frontier that advertising companies will be striving to reach. In this paper we investigate the feasibility of targeted dissemination of ad content in a car network. We present Digital Billboards, a scalable "push" model architecture for ad content delivery. We then propose, ... (Update)
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BibTeX entry: (Update)
@misc{ shirshanka-adtorrent,
author = "Alok Nandan Shirshanka",
title = "AdTorrent: Digital Billboards for Vehicular Networks",
url = "citeseer.ist.psu.edu/738875.html" }
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