Abstract:
This paper explores the technology transfer and diffusion possibilities of using reference models intended for one industry in another. It defines the role of reference models in the diffusion process. It describes a reference model for Internet-based retail banking. It discusses the first steps in a research project exploring the possibility of using aspects of the banking model to derive an Internet-based education delivery administration system. It concludes that there is a prima facie case for using reference models across industries to advantage provided there are generic similarities between the two industries. Keywords: Reference models, Internet-based business, technology transfer, technology diffusion
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